The Content Marketing Debate: Is Your Content for Readers or Search Engines?

Last Updated on Sep 25, 2023

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    Mastering SEO content can seem tricky. Do you concentrate on the technical aspects of SEO and keyword density? Or, do you focus on creating valuable and intriguing information for the reader? 

    The secret is to find a delicate balance that tips the scale in your favor. Forget what you know about producing excellent content and SEO. The formulas and rules don’t always work to help with ranking. Write your blog posts to solve a problem for the end-user.

    Keep reading to discover what combination of strategies work best and produce the most success. We’ll also discuss the importance of search optimization and give you tips to target your readers. 

    Let’s kick things off by understanding what SEO is. 

    Key Takeaways

    • Finding a balance between technical SEO and creating valuable content is key to successful search engine optimization.
    • SEO involves improving a website to increase its visibility and ranking compared to competitors, with four main components: technical SEO, on-page SEO, off-page SEO, and content.
    • An effective SEO content strategy can improve credibility, enhance the results of paid marketing, give a competitive advantage, expand the target market, increase engagement with potential customers, and assist with long-term growth.
    • Researching relevant keywords and competitors, outlining the page structure and purpose, linking to other pages, and optimizing page elements are important steps in creating an SEO content strategy.
    • Continually updating strategies and following search engine guidelines are important for maintaining and improving SEO performance.

    What is SEO, and why is it so important? 

    When you look for something on the internet, a list of search results pop up. The order of those is usually organized with the most relevant options first. This is thanks to SEO which stands for search engine optimization.

    Magnifying glass focuses on SEO in web design, optimizing for both readers and search engines

    It’s the process where content people and other experts improve a site to increase its visibility. The goal is to get your page to rank more favorably than competitors. There are four main components to successful optimization: 

    • Technical SEO 
    • On-page SEO 
    • Off-page SEO 
    • Content

    Although each element is listed separately, they’re complimentary, and improving one positively affects the others. 

    The technical part includes aspects like your webpage’s speed and mobile compatibility. On-page improvements include the title tags and descriptions. Off-page optimization refers to the factors involved in gaining traffic from other sites. 

    So, what is SEO content? This final element helps with attracting and retaining clients. When someone lands on your page after a search, they’re more likely to purchase if they find value in your content.

    When you improve your site, it positively impacts the organic traffic it receives. 

    The SEO content strategy you use plays a key role in your site’s overall performance. Benefits of using an effective approach include: 

    • Improved credibility: The higher a site ranks, the more trustworthy people consider it to be. 
    • Enhances the results of paid marketing strategies: Organic ranking combined with paid ones makes your brand stand out. 
    • Gives you a competitive advantage: When potential customers look for a concept, they’re more likely to select a site on the first page of search results. Site pages that rank convert more.
    • Expands your target market in local and broader regions: Many consumers search for nearby products and services. Providers with excellent SEO pop up first. This opens up the potential of targeting a broader market.
    • Increases engagement with potential customers: Get prospective clients interested in valuable SEO content writing. They’re more likely to engage if they find your web page useful. When you meet the optimization criteria, your brand stands a better chance of catching their eye. 
    • Assists with long-term growth: By establishing a reputable online presence, your brand gains popularity, and you’ll have a sizable market share.

    So, what’s the simplest way to achieve effective content and SEO? 

    There’s no linear formula, but you can implement a cycle of steps to improve your ranking. Remember, algorithms evolve, and it’s best to update your strategies continually. The process requires: 


    Before you begin, you need to establish what SEO content you’ll cover. Learn more about your prospective niche. Do a competitor analysis and find relevant keywords. 

    There are various tools available online to help you with these analytics. Consider potential external and internal links to include in your content during this early stage.

    Structure and purpose 

    Outline your page. Decide how to spread your keywords across the page. It’s also the ideal time to plan your text and focus on how you’ll solve the reader’s problem. 

    Now that you have a rough plan, decide where you’ll put your links. Consider linking to the homepage of your website and other gripping main pages. A link at the end of your blog post is a strategic position.

    Post analysis 

    When you go the natural route of improving optimization, the results take a while to show. When they do, check your rankings and traffic data. Then continue the cycle of effective SEO content. 

    Using SEO copywriters to target your readers

    What’s copywriting? Many consider it a digital art form. It involves creating informative SEO content with subtle advertising. The text persuades the reader to make a purchase but avoids typical sales talk.

    Computer screen highlights SEO amidst user experience considerations, balancing readers and search engines needs.

    The writing typically includes carefully selected keywords and optimized formatting. A copywriter understands the target market and what they need while also having a clear concept of what algorithms prefer. 

    They then craft a written piece tailored to meet all these requirements. The goal is usually conversion, but sometimes a valuable post is only used to enhance the brand’s credibility

    These posts can be detailed product pages or even blogs. The main criterion is that it’s relevant to what the readers want while meeting the optimization standards of Google and other search engines.

    Finding the ideal balance can be challenging for beginners. Many inexperienced content people make the mistake of prioritizing search engines above readers. 

    The search engine has sophisticated algorithms that detect the quality of the content. This means that having the right keyword density, blog structure, and word count isn’t enough. 

    You need to know how to write SEO content that solves problems for the reader. Have thorough knowledge of your niche, and create an insightful blog. Ensure that you take a straightforward approach that’s educational yet easy to understand. 

    Incorporating all these factors requires a special skill set, so many successful companies prefer using SEO content writing specialists. These copywriters know what search engine algorithms classify as quality web pages. 

    Some of these criteria include: 

    • Trustworthiness
    • Page purpose 
    • Links (internal and external) 
    • Content quality 

    Aspects like how long readers spend on your webpage and the speed of your site also play a role. 

    How to create SEO copywriting that search engines rank and your audience wants to read 

    The algorithms of exceptional search engines want the users to access relevant quality SEO content. You can implement certain factors when creating a new blog post that offers solutions to the reader and meets the criteria of Google and other search engines

    Purpose and user intent

    Before you start your SEO content writing, understand the purpose of your topic. Decide what problem your blog post addresses and how it’s useful to the reader. This is your starting point where you can brainstorm ideas and outline the potential structure of your written piece.

    Decide on your main and secondary keywords and jot down potential external and internal links. It’s also a good idea to figure out the search intent of your target audience. Understanding these aspects makes it easy to tailor your copywriting to their needs.

    During this planning phase, decide on the tone you’re aiming for, your speaker perspective, and your localization. It’s essential that you keep these consistent throughout the web page. Think of catchy titles, sub-headings, and descriptions that will keep the reader intrigued. 


    Research is an integral part of an effective SEO content strategy. Double-check your facts and ensure that your information is up to date. We also recommend that you do analytic checks at this point. 

    The writing

    You need to dig deep and display your expert copywriting skills during this stage. Ensure that you use proper punctuation and appropriate grammar. Stick to the topic and avoid unnecessary words. 

    Make your headings gripping, and remember that your introduction is the most important part. Many successful bloggers start with a hook that captivates the reader’s attention and leads to sales.

    A simple way to implement this is by tactfully reminding the reader of their problem. Follow this by explaining how your SEO content is the solution. This approach encourages them to continue reading the blog. 

    Keep the end goal in mind when writing and ensure that the content is informative and accurate. Try to incorporate questions and humor that will keep them engaged. Double checks that each header contains relevant information without fluff or filler. 


    When you’ve finished crafting your blog post, go over it again. Remove any irrelevant content and sections that don’t add value to the initial topic. Check spelling, punctuation and, that your tone is casual and you haven’t used passive voice. 

    Title and tags

    Due to time constraints, many readers skim SEO content and get the gist of an article from the headings. Make sure these are interesting. Your meta title and description are equally important. Try to incorporate your main keywords in these tags as well as in the introduction of your blog. 

    5 Top tips to target your readers through content 

    What’s the best way to get readers to stay on your web page? Grab their attention! Structure your SEO content to keep them hooked from the introduction to the conclusion. 

    If you’re wondering how to check out these 5 SEO content writing tips:

    Magnifying glass focuses on SEO and ranking, balancing the needs of readers and search engines.

    Concentrate on a mind-blowing introduction 

    It’s the start of your article. If you don’t capture the reader’s attention in the first part of your blog post, they probably won’t stay on the page. They won’t stick around to discover the informative SEO content you’ve provided, and the click won’t convert. 

    Keep your introduction concise, relevant, and hint at what the article reveals while retaining some mystery. Pique the reader’s curiosity so they’ll want to fill in the gaps. You can also ask intriguing questions and state that the blog below answers them.

    Another vital component of an excellent introduction is a smooth transition to the body of the SEO content. The more naturally the article flows, the more likely it will keep the reader interested. 

    User-friendly content

    Keep your target market in mind when you’re writing. Readers prefer content that’s relatable and simple to understand. Using a casual tone and speaking directly to them gets a fantastic response. Adding a bit of humor is also helpful.

    SEO content shouldn’t be complex. It should be easy on the eye with plenty of white space. Using images to break up chunks of text and inserting bullet points is more user-friendly. If the information is too detailed, inserting tables is another great solution. 

    Give value

    Present information in an intriguing way or from a fresh perspective. Use your SEO content to offer your target audience something they can’t easily find elsewhere. Don’t focus on only selling. Use your blog to display how your product helps solve the reader’s problem. 


    Use online resources to find the highest-ranking keywords for your topic. Decide on your main ones and use them in your title, meta tags, and subheadings. 

    Be careful with your placement, and don’t stuff keywords into every sentence. Incorporate a space of at least 50–70 words between them. Spread the secondary keywords throughout the text. 

    Opt for a natural approach, so the keywords don’t detract from the message your SEO content is trying to convey. 

    Call to action 

    Once you’ve given relevant advice, the last step is a call to action (CTA). It gives the reader a gentle nudge towards making a purchase. Make it stand out. There are various types ranging from strategically placed “click here” buttons to a well-placed instruction. 

    The goal: Useful content that ranks

    Reader-friendly content and SEO are essential for forming a reputable online presence. The best strategy is to write with user intent in mind while subtly incorporating aspects that benefit SEO. 

    Algorithms are always developing and can detect whether a text is quality. Using the tips above, you can create rock-solid content that impresses your readers while meeting search engine requirements. 
    Alternatively, leave the task of content writing in our capable hands. Our team of writing experts specializes in bringing all these elements together. Check out Grassroots Content for all online digital marketing needs.