Guides and Explainers

The debate about AI vs. human created content is all over the online marketing industry. Is AI the future of content marketing or are human creators’ jobs safe? Many content creators fear AI involvement will make human writers obsolete. Many companies are happy to have made the switch, but not all. So, how do the…

If you’re a website owner battling it out for a high SERP ranking, then Google’s E-A-T concept is something you’re familiar with. Expertise, authoritativeness, and trustworthiness are essential ranking factors for most Google search queries. So what does the Google E-A-T update mean for content creation? Well, when it comes to creating high-quality content, it…

Crawling, page speed, gripping content, and strategically placed links are among the crucial SEO components that determine your website’s success.

Whether video or written, for entertainment or informational purposes, content is all around us. So how do you ensure that the right people see your content?

Have you heard about people starting a content writing career and are intrigued by the idea? Do you have a passion for writing but aren’t sure if it’s the right career option for you? Times are changing, and we’re seeing a rapid increase in unemployment rates, leaving many searching for alternative income sources. Though we’ve…

With an effective content pillar strategy, you’re setting your website up for success. A content plan goes beyond uploading a blog post according to your content calendar.  Understanding the value of pillars is the first step to an effective content marketing efforts. Are you trying to establish your position as an authoritative source of information…

As the name implies, the marketing strategy starts at the grassroots level and builds from there.

How’s your content engagement? Are you getting likes and shares? Are your blog and video comment sections chock-full of opinions and reviews? Or are you getting 20 views per post? This guide is for the latter category, and you’re about to see a change. Otherwise, you might as well throw in the towel. After all,…

Content journey mapping is simple, right? You post an advertisement and offer a product. Somebody sees it, likes it, buys it. End of story. Not for online businesses. Or a company that uses the internet for any interaction. People select brands based on numerous factors, from the initial contact to post-purchase activities. How do you…

If you’re new to content marketing, hearing the term “content analytics” could be enough to send you running for the hills.  After all, it sounds intimidating to someone unfamiliar with operating online. Right? Nope! In fact, understanding how to interpret your content marketing analytics is the exact tool you need to know where to focus…