Posts by Renicia Broodryk

The debate about AI vs. human created content is all over the online marketing industry. Is AI the future of content marketing or are human creators’ jobs safe? Many content creators fear AI involvement will make human writers obsolete. Many companies are happy to have made the switch, but not all. So, how do the…

If you’re a website owner battling it out for a high SERP ranking, then Google’s E-A-T concept is something you’re familiar with. Expertise, authoritativeness, and trustworthiness are essential ranking factors for most Google search queries. So what does the Google E-A-T update mean for content creation? Well, when it comes to creating high-quality content, it…

Crawling, page speed, gripping content, and strategically placed links are among the crucial SEO components that determine your website’s success.

Whether video or written, for entertainment or informational purposes, content is all around us. So how do you ensure that the right people see your content?

Have you heard about people starting a content writing career and are intrigued by the idea? Do you have a passion for writing but aren’t sure if it’s the right career option for you? Times are changing, and we’re seeing a rapid increase in unemployment rates, leaving many searching for alternative income sources. Though we’ve…

With an effective content pillar strategy, you’re setting your website up for success. A content plan goes beyond uploading a blog post according to your content calendar.  Understanding the value of pillars is the first step to an effective content marketing efforts. Are you trying to establish your position as an authoritative source of information…

If you’re new to content marketing, hearing the term “content analytics” could be enough to send you running for the hills.  After all, it sounds intimidating to someone unfamiliar with operating online. Right? Nope! In fact, understanding how to interpret your content marketing analytics is the exact tool you need to know where to focus…

Ever had your parents tell you to “be careful of the company you keep”? Did you know that the same concept could be applied to the content you have on your business website? Through careful monitoring to acquire link equity on one page, you can drastically increase your site authority.  But how does one affect…