Sending emails is outdated, and nobody reads them anymore, so there’s no point in creating an effective acquisition email marketing strategy, right?
Wrong!
Since the world’s first email was sent in 1971, it’s become one of the most popular forms of online communication. On average, 300 billion emails are sent and received every day and remains a vital acquisition strategy.
Are you one of the content marketing managers relying solely on your landing pages or facebook page to acquire customers? Perhaps it’s time for a new customer acquisition effort.
If you’re not encouraging prospective customers to take action with carefully crafted emails, you’re likely losing out on plenty of conversions.
Ready to learn how to successfully attract and retain new paying customers with a targeted email acquisition strategy?
Key Takeaways
- Email marketing is still a popular and effective way to reach potential customers and encourage conversions.
- Acquisition email marketing specifically aims to attract new customers and increase conversions through targeted email campaigns.
- A successful email campaign funnel includes personalized and relevant content, as well as action-oriented emails delivered at the right time.
- Building and maintaining a well-curated email list is important for successful email marketing.
- Benefits of a well-planned email campaign include personalized content, increased sales and leads, and improved customer retention.
What is acquisition email marketing?
Before we dive into the deep end of acquisition email marketing, let’s break down the basics:
- What is marketing? It’s a process that showcases your business, gets people interested in your service or product, and connects you with potential customers. Marketing aims to build brand recognition. A great example is paid advertising.
- What is acquisition marketing? It’s a process that promotes your business to a new target audience through a specific online channel, like email acquisition. Acquisition marketing aims to acquire customers and increase conversions.
- What is customer acquisition? It’s a process that turns prospective clients into paying customers through specific techniques that encourage them to take action. Customer acquisition aims to generate sales using sustainable strategies.
Acquisition email marketing combines these three concepts and aims to expand your client base while generating more conversions.
This process uses email campaigns to target prospective customers interested in your products or services and turn them into paying clients.
You need two things for this sequence to play out:
- Personalized and relevant content that appeals to your target audience
- Action-taking emails that arrive in your customer’s inbox at the right time
Most email campaign funnels consist of product and service information, promotions, and events, as well as a short blog post within your niche.
Once you have a well-curated email list, more than half the job’s already done.
How do you create an updated catalog of existing or newly acquired customers that actually want to hear from you? Here are some tips to kickstart your email list management:
- Send a customized initial welcome email
- Add email subscription buttons at point of sale
- Offer discounts and promotions regularly
- Provide different sign-up options on all your channels
- Throw in follow-up offers for customers that don’t subscribe the first time
- Track, analyze, and measure your data regularly to create useful benchmarks
Benefits of a well-planned email campaign funnel
An effective email campaign funnel represents how an online subscriber goes from a prospective lead to a paying customer.
Here are some of the benefits of email marketing:
Personalized content
Emails are a brilliant way to connect with your customers on a personal level. This one-to-one acquisition strategy allows you a greater influence on their final decision.
Small things like referring to your customer by name or sending wishes on their birthday can significantly impact your image. Statistics show that people are more likely to open emails that contain their first name in the subject line and ignore mass-generated ones.
Here are some ways to implement personalization:
- By grouping your email acquisition list into segments, you can send tailored content to your target audience based on their gender, location, career, and other relevant criteria.
- Collecting cookies from your customer’s browsing journey allows you to send personalized emails that nudge them back to what they were looking at.
- Creating automated emails in the form of welcome messages, reminders, and lead nurturing emails helps make your customers feel like you know them.
Increased sales and leads
An effective email campaign funnel can boost conversions and generate more profits.
Some acquisition strategies include promoting new products and services, following up on customers that abandoned their cart, and delivering tailored discounts.
More than 50% of consumers say that brand marketing emails play a major role in their purchasing decisions.
Aside from an increase in revenue, acquisition email marketing can also help you get more leads with a well-thought-out drip campaign.
Low costs and fast turnaround times
Traditional marketing methods like print or direct are expensive. You typically have to pay for models, location fees, photographers, printers, and a whole lot more.
Email marketing is budget-friendly. All you need is a well-versed copywriter and a graphic designer—particularly if you’re not using stock photos.
Acquisition email marketing is easy and time-efficient. You can create and send an email campaign within a day, whereas a printed one could take days.
Trackable results
An email marketing software tool makes it simple to keep track of your campaigns. Investigate click-through and conversion rates while checking how many customers opened your email.
Implementing changes is a breeze and happens immediately, as opposed to the long waiting times for other types of marketing.
Recognition and brand awareness
Nothing is more valuable than loyal customers who support and love your brand. Sending emails with warm and engaging words that speak to your audience is a must.
An email campaign funnel lets you reach customers from all around the globe and allows them to share your messages easily. If you’d prefer to stay local, segmentation is your best friend.
Email drip campaign best practices
It’s important to know about the do’s and don’ts of email marketing, but it’s even more essential to understand how to execute a successful email drip campaign.
Here are five email drip campaign best practices to get your brand messages noticed:
Create diverse and targeted content
If you want to keep your target audience engaged or encourage users, you need to create the right type of content. Always aim for relevant, well-written, intriguing, and valuable material that speaks to your subscribers.
Some common email marketing blog topics include:
- Business news stories
- Product and service information
- Guides, how-to’s, and tips
- Discounts, promotions, and special offers
Visit forums, social media platforms, and websites of other companies within your industry to get some inspiration. User generated content is another great example. It can improve your own customer acquisition strategy to see what people are talking about.
Segment your email lists
An excellent email campaign funnel is based on segmentation. Group your customers into specific categories to send the right messages to the right people.
Create lists based on career, gender, location, and general interests to hone in on unique content for a specific group of customers.
It’s also crucial to group subscribers according to their brand interaction. For instance, you should send an initial welcome email to those who opt-in through a referral program, but don’t include current customers.
Build trust
Building a trustworthy reputation is a vital element of email and newsletter copywriting.
Using the right words, you can create an image for your brand that reflects your mission and values. Don’t forget to deliver on your promises, though.
A loyal client reads your emails and acts on them, whether it’s by shopping at your online store, sharing it with their friends and family, or following your various social media platforms.
Here are some ways to build trust with your target audience through an email campaign funnel:
- Protect your subscribers’ online information with proper security measures.
- Don’t spam your customers’ inboxes with non-stop emails.
- Add trust signals to your content using a friendly tone, engaging information, or include raving customer reviews.
How successful will an acquisition strategy be without trust?
Provide different options
Subscriber choices make sending the right emails to the right people easier. Some options include how often they receive emails from you and what kind of emails they get.
If you don’t offer these choices, you’ll have to send every single email to all your subscribers. It’s also a great customer acquisition strategy.
One of the most popular email drip campaign best practices is adding a visible unsubscribe button to every email. Clicking it redirects users to a page that allows them to pick from a range of email subscriptions rather than immediately unsubscribing.
Encourage action through CTA buttons and questions
Aside from an unsubscribe button that roots out uninterested consumers, consider adding call-to-action buttons or ending your emails with a question. These techniques encourage prospective customers to take action, leading to more conversions.
Test, evaluate, and adjust your campaign
When it comes to acquisition email marketing and effective drip campaigns, nothing will produce results faster than regular evaluations and adjustments.
Use email software to track your engagement, investigate click-through rates, and analyze the best email send times. You can also include optional feedback surveys to get reliable data from your user base.
Ready to hit send with confidence?
The internet might cycle through trends faster than a dial-up connection loads, but email communication has never gone out of style.
If you want to attract and retain customers using an easy, effective, and action-driven strategy, there’s no better place to start than acquisition email marketing.
Ready to create the right content for the right audience? Contact us today to get your email campaign off the ground.
Sending emails is outdated, and nobody reads them anymore, so there’s no point in creating an effective acquisition email marketing strategy, right?
Wrong!
Since the world’s first email was sent in 1971, it’s become one of the most popular forms of online communication. On average, 300 billion emails are sent and received every day.
If you’re not encouraging prospective customers to take action with carefully crafted emails, you’re likely losing out on plenty of conversions.
Ready to learn how to successfully attract and retain new customers with a targeted email acquisition campaign?
What is acquisition email marketing?
Before we dive into the deep end of acquisition email marketing, let’s break down the basics:
- What is marketing? It’s a process that showcases your business, gets people interested in your service or product, and connects you with potential customers. Marketing aims to build brand recognition.
- What is acquisition marketing? It’s a process that promotes your business to a new audience through a specific online channel, like email acquisition. Acquisition marketing aims to attract new customers and increase conversions.
- What is customer acquisition? It’s a process that turns prospective customers into paying ones through specific techniques that encourage them to take action. Customer acquisition aims to generate sales using sustainable strategies.
Acquisition email marketing combines these three concepts and aims to expand your client base while generating more conversions.
This process uses email campaigns to target prospective customers interested in your products or services and turn them into paying clients.
You need two things for this sequence to play out:
- Personalized and relevant content that appeals to your audience
- Action-taking emails that arrive in your customer’s inbox at the right time
Most email campaign funnels consist of product and service information, promotions, and events, as well as short blogs within your niche.
Once you have a well-curated email list, more than half the job’s already done.
How do you create an updated catalog of customers that actually want to hear from you? Here are some tips to kickstart your email list management:
- Send customized welcome emails
- Add email subscription buttons at point of sale
- Offer discounts and promotions regularly
- Provide different sign-up options on all your channels
- Throw in follow-up offers for customers that don’t subscribe the first time
- Track, analyze, and measure your data regularly to create useful benchmarks
Benefits of a well-planned email campaign funnel
An effective email campaign funnel represents how an online subscriber goes from a prospective lead to a paying customer.
Here are some of the benefits of email marketing:
Personalized content
Emails are a brilliant way to connect with your customers on a personal level.
Small things like referring to your customer by name or sending wishes on their birthday can significantly impact your image. Statistics show that people are more likely to open emails that contain their first name in the subject line and ignore mass-generated ones.
Here are some ways to implement personalization:
- By grouping your email acquisition list into segments, you can send tailored content to specific audiences based on their gender, location, career, and other relevant criteria.
- Collecting cookies from your customer’s browsing journey allows you to send personalized emails that nudge them back to what they were looking at.
- Creating automated emails in the form of welcome messages, reminders, and lead nurturing emails helps make your customers feel like you know them.
Increased sales and leads
An effective email campaign funnel can boost conversions and generate more profits.
Some strategies include promoting new products and services, following up on customers that abandoned their cart, and delivering tailored discounts.
More than 50% of consumers say that brand marketing emails play a major role in their purchasing decisions.
Aside from an increase in revenue, acquisition email marketing can also help you get more leads with a well-thought-out drip campaign.
Low costs and fast turnaround times
Traditional marketing methods like print or direct are expensive. You typically have to pay for models, location fees, photographers, printers, and a whole lot more.
Email marketing is budget-friendly. All you need is a well-versed copywriter and a graphic designer—particularly if you’re not using stock photos.
Acquisition email marketing is easy and time-efficient. You can create and send an email campaign within a day, whereas a printed one could take days.
Trackable results
An email marketing software tool makes it simple to keep track of your campaigns. Investigate click-through and conversion rates while checking how many customers opened your email.
Implementing changes is a breeze and happens immediately, as opposed to the long waiting times for other types of marketing.
Recognition and brand awareness
Nothing is more valuable than loyal customers who support and love your brand. Sending emails with warm and engaging words that speak to your audience is a must.
An email campaign funnel lets you reach customers from all around the globe and allows them to share your messages easily. If you’d prefer to stay local, segmentation is your best friend.
Email drip campaign best practices
It’s important to know about the do’s and don’ts of email marketing, but it’s even more essential to understand how to execute a successful email drip campaign.
Here are five email drip campaign best practices to get your brand messages noticed:
Create diverse and targeted content
If you want to keep your audience engaged, you need to create the right type of content. Always aim for relevant, well-written, intriguing, and valuable material that speaks to your subscribers.
Some common email marketing blog topics include:
- Business news stories
- Product and service information
- Guides, how-to’s, and tips
- Discounts, promotions, and special offers
Visit forums, social media channels, and websites of other companies within your industry to get some inspiration and see what people are talking about.
Segment your email lists
An excellent email campaign funnel is based on segmentation. Group your customers into specific categories to send the right messages to the right people.
Create lists based on career, gender, location, and general interests to hone in on unique content for a specific group of customers.
It’s also crucial to group subscribers according to their brand interaction. For instance, you should send a welcome email to those who opt-in through a referral program, but don’t include current customers.
Build trust
Building a trustworthy reputation is a vital element of email and newsletter copywriting.
Using the right words, you can create an image for your brand that reflects your mission and values.
Don’t forget to deliver on your promises, though.
A loyal client reads your emails and acts on them, whether it’s by shopping at your online store, sharing it with their friends and family, or following your social media channels.
Here are some ways to build trust with your audience through an email campaign funnel:
- Protect your subscribers’ online information with proper security measures.
- Don’t spam your customers’ inboxes with non-stop emails.
- Add trust signals to your content using a friendly tone, engaging information, or include raving customer reviews.
Provide different options
Subscriber choices make sending the right emails to the right people easier. Some options include how often they receive emails from you and what kind of emails they get.
If you don’t offer these choices, you’ll have to send every single email to all your subscribers. It’s also a great customer acquisition strategy.
One of the most popular email drip campaign best practices is adding a visible unsubscribe button to every email. Clicking it redirects users to a page that allows them to pick from a range of email subscriptions rather than immediately unsubscribing.
Encourage action through CTA buttons and questions
Aside from an unsubscribe button that roots out uninterested consumers, consider adding call-to-action buttons or ending your emails with a question. These techniques encourage prospective customers to take action, leading to more conversions.
Test, evaluate, and adjust your campaign
When it comes to acquisition email marketing and effective drip campaigns, nothing will produce results faster than regular evaluations and adjustments.
Use email software to track your engagement, investigate click-through rates, and analyze the best email send times. You can also include optional feedback surveys to get reliable data from your user base.
Ready to hit send with confidence?
The internet might cycle through trends faster than a dial-up connection loads, but email communication has never gone out of style.
If you want to attract and retain customers using an easy, effective, and action-driven strategy, there’s no better place to start than acquisition email marketing.
Ready to create the right content for the right audience? Contact us today to get your email campaign off the ground.
