About Us

Our mission at Grassroots Content is to generate exceptional, brand-evolving content that stimulates business expansion.

We embrace a comprehensive, research-centered approach to content creation, backed by a team of dedicated professionals committed to delivering the highest level of service to our clients.

We offer top-tier, deeply researched, SEO and NLP optimized content for websites aiming to enhance their organic traffic, leads, and sales.

Online, there's a deluge of sub-par, keyword-saturated content, intermixed with hastily generated AI constructs, all intending to dupe search engines.

As search engines like Google become more advanced, these sites will witness a drop in traffic and rankings. They not only disappoint users by failing to resolve their queries, but also by sharing outdated information, lacking depth, and offering no value to readers.

In this industry, you'll find numerous self-proclaimed experts promising high-quality content at insanely low rates and unrealistic deadlines, inevitably failing to deliver.

That's not our philosophy!

Our Philosophy

We aim to guide our clients in their content decisions based on our expertise, instead of merely pursuing financial gain by producing substandard content.

We honor our writers with fair pay and encourage them to focus on thorough research and a natural tone to achieve optimum results.

We absolutely refrain from the ill-treatment that plagues many content mills, and this respect is reflected in the quality of work produced.

Grassroots Content caters to website owners, affiliate websites, ecommerce platforms, SEO agencies, and any other online enterprises that rely on organic traffic through SEO and consequently require high-quality content consistently.

We pledge to maintain transparency and honesty with our clients about our capabilities and limitations.

We're not hesitant to take calculated risks and explore innovative strategies in content marketing and SEO.

We uphold a policy of non-cooperation with unpleasant individuals and have no qualms about letting go of clients who don't adhere to respectful norms. Our team is our backbone, and we treat each member with the respect they deserve, while offering them all the necessary support.

Our priority lies in quality over speed, and we refuse to dispatch inferior work to meet impractical expectations. We are committed to nurturing our team, providing guidance, and challenging them constructively when needed.

Meet the "Grown Ups"

The “Grown-Ups” is a nickname that the team came up with for the management team—what started as a joke just stuck. As with any well-functioning operation, each part has a specific role to play. So let’s meet them:

Jack Austin—Founder and CEO
Jack Austin—Founder and CEO

The big brain behind this operation, Jack is our fearless leader. His main focus is business development, NLP development, SEO mastery, and sales.

Email: jack@grassrootscontent.com

Alexander Broodryk—Co-Founder, Sales and HR Director
Alexander Broodryk—Co-Founder, Sales and HR Director

Alexander is our HR guy, SEO master, and general jack-of-all-trades. He also manages the writing team.

Email: alex@grassrootscontent.com

Renicia Broodryk—Co-Founder and Operations Director
Renicia Broodryk—Co-Founder and Operations Director

Ren keeps the GRC workflow operating smoothly from order to delivery. She also manages the writing and editing teams.

Email: renicia@grassrootscontent.com

Agz Lukasiak—Managing Editor
Agz Lukasiak—Managing Editor

Agz manages our editing team and ensures that the quality standards are met on each piece of content created before delivering to the clients. She also identifies potential in team members and helps to train in various positions as needed.

Email: agz@grassrootscontent.com

Felicia Abrahams—Administrator & Ops Assistant
Felicia Abrahams—Administrator & Ops Assistant

Agz manages our editing team and ensures that the quality standards are met on each piece of content created before delivering to the clients. She also identifies potential in team members and helps to train in various positions as needed.

Email: felicia@grassrootscontent.com

Mailing Address and Phone Number

Address: 1490 Tilney Mews, Vancouver, BC, Canada, V6P 0B2

Telephone: +1 226-210-0400